False Positives and Email Security Settings
Many businesses lose a lot more money than they realise as a result of false positives. When a potential client’s email goes into your spam folder instead of your inbox, you miss out on the chance to sell that customer something. Obviously, it is important for businesses to ensure that this does not happen.
Sadly, not all business owners realise just how big a problem false positives are for their businesses. They believe that their firm experiences relatively few false positives, so it is not something that needs managing. However, it happens more than people realise. A false positive rate of just 2% means that for every 1,000 emails you receive 20 of them get lost in your spam folders. This means you are ticking off a lot of potential customers every week.
Not only are emails from potential customers affected by false positives. It is also a problem for internal emails sent between colleagues. The kind of information that gets missed because of this includes flight information, meeting times and project updates. When these kinds of emails are not seen by the people they are meant for important tasks do not get done.
A lot of time is wasted because of false positives. Because people know that the problem exists a lot of them resort to looking through their spam folder in order to find important emails that need actioning. This takes up lot of time, and it is very distracting and frustrating.
By buying the right email security service, you can considerably reduce the occurrence of false positives. Every email security system has at least rudimentary spam filters built in. However, sometimes the cause of high levels of false positives is these very same spam filters. For this reason it is important to buy email security software or services that allow you to adjust your spam filters to reduce false positives.
By buying the correct email security system you can improve productivity and avoid letting your customers down. It is estimated that as much as three-fourths of email sent and received is in fact spam. This means not having any spam filter is not a viable option. However, you have to be able to tweak your spam filters if you need to.
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